When Walmart completely overhauled their fashion line with the “We Dress America” campaign, we were asked to bring awareness to the masses that legitimately trendy styles are available in all the stores.
So we went inside actual Walmart clothing departments and gave out free styling sessions using outfits pulled directly off the racks. Then we turned shoppers into models and had them strut their stuff across a runway-esque activation with iconic American scenery as their backdrop.
We combined everyone’s video to create the longest catwalk ever, digitally stretching across the country with real people in real styles while reaching millions of users, proving to everyone that Walmart has upped their clothing game across the nation.
CD// sam resta
AD// alessandra divizia
CW// frank moore