Shawn Mendes supporters are on a completely different realm of fandom. To give them an experience that truly matched their enthusiasm, we created “This is Shawn” presented by Verizon Up, which allowed fans to delve deep into Mendes’ creative process - bringing them closer to Shawn than ever.
CD// sam resta
ACD// toni kaleda
AD// alessandra divizia
CW// frank moore
featured in: billboard // iheart radio // daily mail
Fans stared off by walking through the beaches of Malibu while watching lyrics appear on screen, representing where Shawn finds inspiration and how he forms his songs.
Then, they were able to step into a booth to record their own rendition of one of Shawn’s songs to experience how he creates the music they adore.
Finally, fans entered an area projecting a 360 view of what Shawn sees on stage, letting everyone feel what it’s like for their favorite artist to perform.